What form of advertising is deemed ethical for a contractor?

The ethical form of advertising for a contractor focuses on personal recommendations and referrals, which is what asking clients to tell their friends represents. This method is built on trust and the personal experience of the clients, making it a more reliable and socially accepted way to promote services. It encourages satisfied customers to share their positive experiences, allowing potential clients to feel more secure in their choice based on deeds rather than just promotions.

The other options, while common forms of advertising, can raise ethical concerns depending on the execution. Television and radio ads might unintentionally misrepresent the services or create unrealistic expectations if not carefully crafted. Flyers could be seen as intrusive, especially if they are left in mailboxes or on properties without permission. These methods can lead to a perception of aggressive marketing, which may not always align with the ethical standards expected in the industry.

By relying on personal testimonials and word-of-mouth promotion, the contractor fosters genuine communication and trust, which is a cornerstone of ethical advertising.