What is the primary role of trademarks in business?

The primary role of trademarks in business is to differentiate goods or services from those of competitors. Trademarks serve as a recognizable sign, design, or expression that identifies and distinguishes products or services of one company from those of others. This differentiation helps consumers make informed choices and builds brand loyalty by allowing them to associate certain qualities and reputation with specific trademarks.

When a business develops a strong trademark, it becomes a valuable asset that represents the company's identity in the market. Trademarks can enhance a company's reputation and provide assurance of quality to consumers, making them a critical component of marketing and branding strategies.

The other options present roles that do not align with the primary function of trademarks. While establishing a company's financial worth, protecting inventions, and governing employee behavior are important aspects of business operations, they do not specifically pertain to the unique role that trademarks play in identifying and distinguishing a company's offerings.